Textual & Content Analysis

Qualitative coding & NLP pipelines for thesis and manuscripts

From interview transcripts and open-ended surveys to large corpora and web text, we provide defensible qualitative coding and modern NLP workflows with reproducible code.

Qualitative & mixed methods NLP automation Transparent, reproducible

What’s included

Design-coding schema/typology, reliability plan, sampling & corpus prep.
Data preparation—transcription QA, anonymisation, tokenisation, lemmatisation.
Analysis-thematic/content analysis (NVivo/ATLAS.ti) and/or NLP (topic models, sentiment, classification).
Reliability & validation-coder training, κ/α stats, error analysis, sensitivity checks.
Reporting-coderevidence-rich quotes, model summaries, and publication-ready figures/tables.

Toolstack

NVivoATLAS.ti Python (spaCy, scikit-learn, transformers) R (tidytext, quanteda) GensimExcel

Typical data

Interview transcripts Open-ended surveys Social media/web text News & academic corpora Policy/Legal documents

Capabilities

Thematic coding

Inductive/deductive frameworks; memos; exemplar quotes.

Intercoder reliability

Cohen’s κ, Krippendorff’s α; calibration & consensus rules.

Content analysis

Category frequencies, co-occurrence, keyness, collocations.

Sentiment & stance

Rule-based/ML sentiment; lexicons; domain adaptation notes.

Topic modeling

LDA/CTM/BERT-based topics; coherence; interpretability reporting.

Text classification

SVM/logistic/trees; feature engineering; confusion matrices.

NER & dependency parsing

spaCy pipelines, custom labels, quality checks.

Corpus linguistics

n-grams, keywords-in-context (KWIC), dispersion & concordances.

Quick reference

AreaExamplesNotes
Pre-processingLowercasing, stopwords, lemmatisationCustom dictionaries per domain
Feature setsBag-of-words, tf-idf, embeddingsJustified choice & ablations
Model qualityAccuracy/F1/AUC, coherenceCross-validation & error analysis
Reliabilityκ/α, % agreementCoder training & reconciliation logs
EthicsConsent, anonymisationPII removal & risk notes
ReportingTables, wordclouds, KWICJournal-style figures with captions
Co-occurrence maps Topic-term heatmaps Sentiment timelines KWIC panels

Engagement examples

Qual Coding Pack (12-18 hrs)
Qualitative

Codebook + coder training + κ/α + summary tables.

Custom quote
Request proposal
NLP Starter (20-30 hrs)
Most popular

Clean → model (topics/sentiment or classifier) → figures + write-up.

Custom quote
Request proposal
Hybrid Deep-Dive (40-60 hrs)
Mixed methods

Qual coding + NLP automation + mixed-methods integration.

Custom quote
Request proposal

Pricing varies with corpus size, annotation depth, and turnaround. You’ll receive a clear plan after discovery.

Process & timeline

1Discovery

Research aims, data sources, ethics/privacy constraints.

2Design

Codebook/NLP plan, reliability and validation strategy, milestones.

3Preparation

Transcription QA, anonymisation, tokenisation, splits.

4Analysis

Qual coding and/or NLP modeling with diagnostics.

5Reporting

Tables, figures, exemplar quotes; Methods/Results text.

6Handover

Datasets (as allowed), scripts/notebooks, codebook, change log.

Typical deliverables

  • Codebook and coding guidelines; reliability statistics & reconciliation notes
  • Cleaned/anonymised corpus with data dictionary (as permissible)
  • Reproducible scripts/notebooks (R/Python) and exported models
  • Publication-ready tables (DOCX/LaTeX) and figures (PNG/PDF/SVG)
  • Methods & Results write-up with limitations and ethical considerations

FAQ

Yes—native projects or exports (CSV/Excel); we can round-trip coded outputs.

We provide training rounds, compute κ/α, and document reconciliation steps.

Classical ML (tf-idf + SVM/logistic), topic models (LDA/BERT), lexicons, and modern embeddings.

Yes—with rate-limit aware collection, deduplication, bot/spam filters, and ethics notes.

Language-specific tokenisation/stoplists; multilingual models when appropriate.

You get all scripts/notebooks and (where allowed) an anonymised corpus with a dictionary.

Yes—joint displays, code counts, exemplar quotes, and statistical links.

Co-occurrence networks, topic-term heatmaps, sentiment timelines, and KWIC tables.

Small sets: days; large corpora or heavy coding: weeks with milestones.

By corpus size, annotation depth, modeling complexity, and turnaround. Quote follows discovery.

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